Vision, Mission & Values
An important part of our ‘toolkit’ is to review and refine a business’ Vision, Mission and Values. These are often generic, forgettable and unknown to most staff, let alone prospects and clients. We make them distinctive, memorable, ambitious and inspiring to staff and customers alike.
Marketing Communications & Skills Auditing
We review organisations’ communications strategies, campaigns and marketing team skillsets to ensure that they are at the optimum level for the needs of the business and that they are properly aligned with the positioning and proposition.
Positioning
Positioning can make or break a business. Sending the right message to the right target audience is vital.
A key part of what we do is helping businesses to position themselves properly – it could be for growth, for consolidation or for a business looking to pivot from its current positioning. The world of business never stands still - so it is vital that companies and brands take regular stock of their positioning and review as necessary.
Stakeholder Management
Stakeholder management is a vital part of that we do. All too often, companies do not consult the key stakeholders at the right stage of project development. This can result in projects being derailed at an advanced stage in the process; this is costly, time-consuming and demotivating.
We work with the key stakeholders, internal and external to the business, to establish the main points of difference for the brand or business. We turn these into propositions and then ‘road test’ them with the key audiences to identify the most motivating and differentiating. These will then form the bedrock of the marketing and communications strategy.
Campaign Development
With vast experience of developing campaigns that exceed business objectives and win effectiveness and creative awards by the bucket-load, we can also assemble a team of communications professionals across all aspects of the communications mix, deploying the right skills for the project quickly and cost-effectively.
Value Proposition
Every company should also have a clear Value Proposition for the business or the brand, which links to the Vision and Mission, and is properly articulated. When working with organisations, we always review the Value Proposition to ensure it is as strong and as valid as possible.
Marketing & Communications Strategy
We develop Marketing Strategies to implement the new / revised Positionings and Propositions with well-defined, SMART objectives and KPIs.
We regularly work with the business or brand’s existing agencies, briefing them on the jobs to be done and reviewing their response.
We also work with a business’ internal communications team to embed the new thinking inside the organisation and outside.
Mentoring
Identifying and developing talent, fast-tracking people who have the potential to be superstars, is one of the most valuable services that we offer. For us, it’s also one of the most enjoyable.
Pitch Consultancy, Recruitment & Training
We also work with clients in the areas of pitch consultancy, recruitment and training, helping to identify, onboard and develop the right sets of skills and relationships for businesses - and individuals - to achieve their ambitions.
Workshop Facilitation & Research
Most of our projects involve workshops or research with key stakeholders inside and outside the organisation. Particularly when it comes to communications campaign development, it is vital that the ‘voice of the consumer’ is represented.